A few years ago the Google algorithm used 200 factors to determine the classification of search results in the SERPS, but this has been gradually changing, then we will search into the factors of SEO Google ranking, there are 8 topics that will have special importance to qualify in the ranking of search results this 2019.
Mobile-First web ranking factor
Google officially launched mobile friendly in March. Smart marketers were adopting a mobile approach long before the official launch.
According to Google’s Danny Sullivan:
“Neither the compatibility with mobile devices nor a design sensitive to mobile devices are requirements for the indexing of mobile devices. Pages without mobile versions still work on mobile devices and can be used for indexing. It’s time to move from the desk alone and embrace the phone 🙂 “
Here are basic concepts to make your site compatible with mobile devices:
Make your site adaptable to any device; Whether desktop, mobile or tablet.
Always scale your images when you use a responsive design, especially for mobile users.
Use short meta titles. They are easier to read on mobile devices.
Avoid pop-ups that cover your content and prevent visitors from seeing what your content is about.
Less can be more in the mobile. In the first mobile world, long format content does not mean more traffic and better rankings.
Do not use the mobile as an excuse to cover up. Users and spiders need to see the same content.
SEO Google Ranking Factor on page
Some think making an SEO on the page is intimidating.
Thanks to the many SEO tools available, an SEO audit is no longer a daunting task.
The key, however, is knowing how to interpret the data provided and what to do with it.
To begin, you should check the following:
Make sure your site is suitable for mobile devices.
Check for errors in the status code and correct them.
Check the robot.txt for errors. Optimize.
Check the indexing of your site through the Google Search Console. Examine and fix any discovered problems.
Fix duplicate title tags and duplicate meta descriptions.
Audit the content of your website. Check the traffic statistics in Google Analytics. Consider improving or eliminating the low-performance content.
Fix broken links These are an enemy of the user experience and, potentially, of the rankings.
Send your XML sitemap to Google through the Google Search Console.
Also Read:15 Golden SEO Tips and Tricks for 2019
Google Ranking Factor site speed
The speed of the page has a direct impact on both traffic and conversions.
According to Google, “the average time to fully load a mobile landing page is 22 seconds … however, 53 percent of visitors to mobile sites leave a page that takes over three seconds to load,”.
The slow speed of the page creates a poor user experience, so Google considers page speed as a ranking factor.
Best practices to optimize page speed include:
Minimize HTTP requests for different parts of the page, such as scripts, images, and CSS.
Reduce the size of the file by compressing them and combine the common files to reduce the requests.
Reduce the DNS lookup time.
Improve the server response time.
Use a suitable hosting solution.
Take advantage of the browser’s cache.
Minimize the sizes of the images.
Use a CDN.
Keep the supplements to a minimum.
Keep redirects to a minimum.
Also Read:Instagram Algorithm – How It Works
Google Ranking Factor user intention
Writing “great content”, optimizing it, and getting trusted links now is just the classified a keyword.
As machine learning and artificial intelligence continue to evolve, each will have more weight in Google’s central algorithm.
The goal of Google is to understand the context and offer results based on the intent of the search engine.
This makes the research and selection of advanced level keywords more important than ever.
To begin with, you recognize that there are keywords and queries that can not be classified.
They must align the contextual relevance of a keyword with a search query.
Before you spend time and resources trying to classify a phrase, check the websites and current phrases.
Unless your website and landing page are like what we classify, it is likely to not happen.
Take the query [Albany Washington personal injury lawyer] for example:
At one point, this consultation resulted in a series of independent attorneys and law firms that appeared at the top of the search results.
That has changed.
Google is now giving preference to the law directories:
Here, because there is still the possibility of classifying in Google Maps, it is still worth looking for this phrase. If it were not for that opportunity it would be a waste of time.
Google seems to have concluded that the intention of the search engine is to find a series of lawyers or firms, not just one.
Also Read:Illegal Backlinks and How to Avoid them
Google ranking factor content marketing
I project it that by 2020, it will produce 44 zettabytes of data each day.
To put this in perspective that’s the equivalent of 8.48 billion songs or 1,440 years of HD video every day.
The challenge of breaking the mess will become exponentially more difficult as time goes by.
In order to do it:
Create a content center in the form of a resource center.
Fill your resource center with a combination of useful, informative and entertaining content.
Write “talk” pieces related to your resource center and link.
Write news articles related to your resource and link.
Spread the word – promote your news articles on social channels.
Sequester topics related to its content: promote on social networks.
Use the camera of your smartphone. Images and videos usually become better than text alone.
Update obsolete and low traffic content.
Google ranking factor rich fragments
Schema marking once added to a web page, creates an “enriched fragment”, an improved description that appears in the search results.
All leading search engines, including Google, Yahoo, Bing, and Yandex, support the use of microdata.
The real value in the scheme is that it can provide context to a web page and improve the search experience.
There is no evidence that adding a scheme has any influence on the SERPs.
What is the scheme used for?
Companies and organizations
If you think that the idea of adding a scheme to a page is intimidating, you should not do it.
The scheme is quite simple to implement.
If you have a WordPress site, there are a number of plugins that will do it for you.
UX user experience google ranking factor
The user experience (UX) focuses on obtaining information about users, their needs, their values, their capabilities, and their limitations.
UX also takes into account the business goals and objectives.
UX best practices focus on improving the quality of the user experience.
According to Peter Morville, the factors that influence UX include:
Useful: your content must be unique and satisfy a need.
Usable: your website should be easy to use and navigate.
Desirable: Your design and brand elements should evoke emotion and appreciation.
Localizable: integrates design and navigation elements so that users can easily find what they need.
Accessible: the content must be accessible to everyone, including 10 percent of the population with disabilities.
Credible: your site must be reliable for users to create it.
Valuable: your site should provide value to the user in terms of experience and to the company in terms of positive ROI.
Google Ranking Factor SEO link building
The links have been among the main classification factors for quite some time.
In 2019, what I think will change is that Google will become even more adept at identifying and devaluing spam links.
That being the case, the quality will continue to exceed the quantity.
Link building strategies
Use resource pages (also known as linkbait or Skyscraper technique).
Construction of broken links.
Publication of guests (not of the spam type).
Mining of recoil.
The claim of links.
Claiming unrelated mentions.
In 2019, you should focus on these 8 google ranking factors mentioned above to be successful in your SEO ranking, hopefully, the published information will be useful and have short-term positive results in the ranking of your keywords in the SEO SERPS:
- SEO on page
- Site speed
- The intent of the user
- Content Marketing
- Rich snippets
- UX user experience
- Link Building
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