Hello friends Today, we will look at the SEO Mistakes in this article. Which is usually the 11 most common ones that throw you on Google. In today’s article, we will learn all topics step by step how to do your article on the first page.
Could the same article instead of SEO Mistakes be told and how to hit the search engines without knowing. Or not going to the first page of Google while doing so much work on your SEO.
However, I preferred to give the simple title to. The 11 most common mistakes in SEO that throw you on Google.
What are the 11 most common mistakes in SEO?
Below I summarize the 11 most common mistakes in SEO. As good as you are in SEO you or your colleagues are likely to have fallen into one or more of the following. It also happens in the best houses.
- Pages indexing problems
- Local Search Problems ( Local SEO )
- Over-Optimized Anchor Text
- Keyword Cannibalization
- Low-quality content
- Bad or low-quality backlinks
- Poor user experience
- Irrelevant URL, page titles and meta descriptions
- Lack of Google Properties
- Internal Redirects
- Load Speed
1 Pages indexing problems
The most common problem with SEO is the accidental de-classification of pages from our site by Google. You can sign in to Google Search Console and find yourself how many pages it ranks on Google from the total pages you’ve submitted.
In the image above, you see on a webpage of the 4,236 pages submitted to Google, only 3,043 are actually indexed in the Google Index. The remaining 1,193 pages, 25% of the entire site, remain outside Google and are therefore difficult to find out by the end user.
By analogy, the site loses 25% of potential organic traffic just because some pages do not say to be classified by Googlebot.
The only way to index them is to find one on each page and check why it does not appear. If this page you want to appear on Google is of secondary importance, then there’s no problem. You can leave it as it is, but if the page that does not appear is of primary importance, you should see what’s going on.
The possible reasons for non-appearance are:
- Something blocks this page in robots.txt
- The page is being cannibalized by another similar in Google’s search results, and so it’s completely recalculated
- We orphans the page from backlinks has no backlinks (it is an orphan page) or no social media signal and so I leave it in obscurity and
- Perhaps the page is viewed to be in violation of Google’s quality guidelines and has then been algorithmically penalizing.
You should, therefore, take the following steps:
- Check if this page is blocked by robots.txt or if you have otherwise blocked Googlebot.
- Check if this page is destroyed by another landing page that may have similar content. Be sure to change the content and slightly differentiate the keywords.
- Be sure to create a few backlinks on that page so that it can be indexed again.
- If the page is suspicious of spam, you’ll probably have to take all the necessary steps to make it bother Google and restore it.
2 Local Search Problems (Local SEO)
What do we mean when we say local search? Local search is the search for a country at the national level. For example SEO In Greece. We also believe that local search has to do with site search, for example, SEO Athens.
The first problem of local SEO at the country level is dealing with websites that have more than one language and have poor management of targeting using HREFLang or no use of hreflang.
hreflang, which we use in WordPress in the config file, indicates the language or languages that our site has on Google. In order to properly register the languages of your site, you need to follow Google ‘s tips.
A great tool you can use is The hreflang Tags Generator Tool.
In the second case, when you have a site that targets more than one search area with different keywords, for example:
MANUFACTURE OF PIRAEUS WEBSITES
WEBSITE CONSTRUCTION NIKE,
many cannibalism problems are often created with the landing pages of the keywords.
The practice you usually follow is to create different landing pages for each site. We then have to write different texts on each page.
However, several times in the search results one site appears with the keywords of the other, that is, the NIKEA WEBSITE CONSTRUCTION page appears when we search for PIRAEUS WEB SITE CONSTRUCTION.
The possible causes that cause the problem are the following:
- Double content on landing pages and therefore one page appears
- Register one page on Google My Business that also serves adjacent areas. That is, at the Piraeus headquarters, we have also set up Nike as a service area, and Google is, therefore, right to show Piraeus against Nice.
- Wrong targeting of keywords. You may have targeted the NIKE web site designer on the Piraeus landing page, so Piraeus appears instead of Nice because Google considers the Piraeus site more relevant.
- Landing Page Destruction. For cannibalism, read more below.
3 Over-Optimized Anchor Text
The optimization of keywords has its limits. Over-optimization in keywords has two strands of over-optimized in-page and off-page over-optimization.
An error usually occurs when we come up with links to our site to use the same keyword everywhere in the anchor text. Do not worry, anchor text is the keyword that when you click on your link goes to your site or an internal page from your site.
The best thing is to have
- keyword spreading and
- dispersing backlinks.
In the keyword spreadsheet, you should not use the same keyword for your landing page, and in the scatter of the backlink, you should not only target a page from your site. You should have other internal pages that you use different keywords.
A tool to see if you have proper keyword spreading and backlinks within your site are the Ahrefs.
You should be careful to have less than 30% of the same keyword and 70% of backlinks targeting different landing pages within your site with different keywords.
Below I quote a few kinds of backlinks that you need to create to catch the right scatter.
- Branded keywords – the use of your keyword name, for example, paramarketing.gr
- General keywords – a keyword with generic words like click here, go to the site,
- Image – An image that has a link to your site.
- Various keywords, unrelated to targeting – Could be names from commentary on articles or forums like John, Peter, etc.
- Low link quality – A link with more than 100 characters is considered to be of poor quality. Low quality is also considered when it has foreign languages or symbols. At this point the views of the experts are divided.
- Targeted backlinks – These are the backlinks that have been created to capture a particular keyword and should be in good proportion to not be considered spam due to the Penguin update.
- Thematic keywords – A link to a phrase that matches the general theme of your site but does not have the targeted keywords. For example, if your site is for Nike shoes, a theme keyword is athletic shoes.
- URL – Nude URLs are links that have only the address of our website like https://traffictechno.com/
4 Keyword Cannibalization
One of the most common SEO problems facing too many sites is cannibalism of keywords. This was the first time I had seen him from an American Professor in Release at the University a few years ago. The term was product cannibalism and moved to the full automakers who set up a bus for a different friend.
In order not to put the VW Polo on the VW Golf, for example, it should have distinct features that differentiate it from Golf. It should be smaller, not have the same level of equipment, be different and not target, for example, the new family man with a child who wants to get Golf.
But when we come to the term Keyword Cannibalization, we have to do with not displaying specific pages in Google’s search results because they have the same keywords.
Why is this happening?
Simply because the pages themselves are competing with each other, and Google decides which page will come out in the search results so choke all others.
For example, when I click on Google: Create a Backlink, it will show me only a search result from my website, traffictechno.com
But within the site, I have another 10 destination pages associated with the term Backlink Creation, they do not display which and will never appear as long as there is a specific result in the search results.
What solves cannibalism of keywords?
The first step is to diagnose all pages that have the same keyword or key phrase on your site.
Then you should see which pages you want to appear and which ones do not.
The third step is to change the content, URL, and keywords with new keywords you want to grab from those pages, and finally
Fix all broken links internally and externally.
External backlinks are corrected with 301 redirects of the old URL to the correct landing page.
5 Low-quality content
Sometimes accidental errors in your SEO reach the limits of the nervous crisis … until you discover them
The low-quality content is what one of the most common problems in SEO here all experts in SEO make a mistake. They give much more weight to link building and out-of-page SEO and do not look at the content of their website that may be lagging far behind.
In a previous article, for fine content, I ‘m analytically explaining why have a unique and enough content on every page of your site.
Opening dozens of pages with the keyword in the URL and a page title says nothing because after 2011 Google launched the famous and notorious Google Panda Update and punishes all pages that have no content or low-quality content.
It defines low-quality content as copied content, content and non-meaningful text or spin software.
Before doing anything, think: Is it worth someone to read the content of your website or did you do it to exist?
6 Poor or low-quality backlinks
The low-quality backlinks are all these backlinks you can create and there is no possibility of your site being updated to Google. Possible to fall because enough backlinks carry negative SEO and all backlinks are not the same. The same backlink can upload a site and throw places in another because of relativity.
The basic principle on which you should support your link-building strategy is that you do not need 100 low-quality backlinks to get the ranking you want on a site but a few goods backlinks that can be measured on the fingers of one hand.
To create good backlinks that will make sense to your site, you should first have a budget to access branch magazines and some industry guides. This is the first step. The second step is to assign the difficult and complex task of creating links to an SEO company.
You can request a bid for it now.
The right thing is not to get as many backlinks as you can but find backlinks that will bring you to the first page of Google and can not get your competitors.
In creating links, the rule of law applies to many, but to many. Which means many backlinks are not the best, but the best backlinks are by themselves a lot.
7 Poor user experience
They intertwine the User experience or otherwise in English with SEO and a major SEO error that is going on is not to count the experience the end user has when entering our site.
- Does the user find what he wants right away?
- Is Navigation Easy and Comprehensible?
- Are the images and content adequate?
- Do we include videos and graphics?
Poor user experience results in abandoning the site, increasing the bounce rate, and consequently the organic decline of our website in search engines.
8 Irrelevant URLs, page titles and meta descriptions
The amorphousness of keywords with URLs, page titles and meta descriptions are SEO mistakes that beginners usually do since they all know the key thing to come up with a keyword on a Google page should definitely be in URL, titles in the meta description and within the text.
You can see more in the SEO guide for on-site SEO.
9 Lack of Google Properties
A 2019 fruit and a trend in SEO for 2019 is the use of more and more Google Properties.
Google Properties are all objects producing by Google programs such as Google Sites. Google Maps, YouTube Videos, Blogspot, Google Docs, and more that rank faster in Google. and they also upload all sites that contain them or use them.
You may have done everything to go out to Google, but your competitor may have an inferior site from you and yet still have a few places to go.
Do not let the lack of knowledge deprive you of the first on Google. Do not forget to subscribe to our updates.
10 Internal Redirects
If your site is old enough, you will surely have added and removed several pages over it. For the old URLs, it has already ranked and displayed in Google’s results. You probably have used the 301 redirects to point to another newer page you’ve created.
The meaning of 301 redirects is to tell Google and the user. Who searches for that page it has been permanently transferred to another page. The 301 redirect is that it passes all the value of backlink and Page rank to the new page.
But the problem with 301 redirects is that the user experience dramatically reduces. Because each redirect requires communication again with the server hosting. The web page and so there is a small latency called latency.
To improve the user experience, you need to remove all 301 redirects, which is not the best.
What is the difference of 301 to 302 redirect?
Many times, one more mistake in SEO that happens unconsciously is that some technicians use 302 instead of 301. Their difference is great:
301 denotes a permanent page move from one URL to a new one while 302 is a temporary move. From Googlebot it means:
- At 301 redirects, we should index the new URL rather than the old URL
- At 302 redirects, we should index the old URL rather than the new URL
Beware why Google previously officially stated that it handles both redirects in the same way, but that is not the case.
Make sure you use the correct redirection when you need it.
11 Loading Speed
Loading speed, although a very important SEO factor, is even overlooked today by many web designers.
Even companies that have invested millions in their corporate presence on the internet seem to ignore absolutely the speed of loading. Do not overlook it.
Measure the load speed of your website not in Google Developers because. It measures the relative rather than the ultimate loading speed but a reliable tool like Pingdom.
Be sure to load all pages, internal and original in less than 2 seconds when done. Each second that passes over 2 reduces the users stay on your site by 10%.
Also Read: Xiaomi Foldable Smartphone New Images Show
How do you understand that you have an SEO error
The most important thing is to understand what your SEO error is because of the experience asking to agree. That while you are trying to upload your site and you have done tremendous work and enormous effort. Your website stays still and sometimes you miss and places on Google instead of winning seats. If you feel that as you create new links to your site and right and separate content is not done. And you have stuck to the same point probably ask for help from an SEO specialist.
We hope you have liked this article because in this article. Now we have told you many people who have been connecting. have learned you about it and why the reason why your paragraph does not rank on the first page or the position. I have learned all these things in this article today. If you like this article then you can tell us in the comment below. Thank you